Senior Seminar & Portfolio

Got Ink?

Because I didn’t like my last two ideas for my logo design it was back to brainstorming for ideas! Like most of my grandest ideas though, this one came to me in the shower! I was wringing out my hair and then it hit me!!


I thought that having a tentacle wringing itself out with (what would be later added to the sketch) ink dripping down from it. Going directly back to my first logo idea of the tentacle “L,” I wanted to use the same kind of style with this logo, just a different concept. I enjoyed this idea because it combined my love of octopodes and my creativity into a clever and unique logo. The only downside? A tad creepy. While sketching it out I felt that it had major potential but once I got it into Illustrator, my opinion unfortunately changed.



While, again, I really enjoy this idea as an illustration, and will probably turn this into a true illustration when I find some free time, I didn’t think it worked as my personal logo. It’s not as obvious of an idea to some people as it is to me and having the message of my logo become lost on viewers is not acceptable. It also relates to me in no ways except for the fact that it is an octopus but the idea of having ink wrung out of it implies nothing about me as a designer. I don’t regret leaving this piece behind for this project but I think it would make a very interesting, and weird, illustration one day!

Senior Seminar & Portfolio

More Octo-logo Ideas

SO, due to unfortunate circumstances, I decided against using my beloved “L” tentacle as my logo. Even though I had to scrap the “L” idea doesn’t mean I scrapped the entire octopus idea though!! I went back to the drawing board and decided to sketch up a few more logo designs that would add a bit more personality to my branding. After many different ideas I came up with a couple that I thought were good ones and started to sketch them out.

My first idea was to have an octopus with a snorkel and goggles on peering through the water. I thought it would be a cute take on it by having the snorkel and goggles incorporated. My second idea was to have that same octopus peering out of a pool of his own ink with his tentacles visible in some areas to create a bit of unseen, but assumed, depth.


Sketching both of these was, honestly, much easier than I expected. I had a very solid and detailed vision of what I wanted these specific designs to look like and transferring them from my mind to paper proved to be an easy task. The next step was to recreate them both in illustrator:


I wanted to keep a relatively cool (temperature wise) color palette while not being completely without any warmth so I chose a light yet bold purple that had a bit of magenta in it while balancing it with the coolish blue and a warm yellow in the goggles and snorkel. While I really enjoy them both as illustrations, I felt that neither really worked as my personal logo. I felt that they were cute, young looking, and likable but brought out no other emotion in the view except for “aw.” Perhaps with more work and tweaking I could make them become usable as a logo but I felt that they were both a lost cause for my personal branding at this current moment and decided to abandon them before I finished the second octopus design. I don’t regret this decision at all and I am happy I didn’t waste any more time trying to perfect these ideas.


Senior Seminar & Portfolio

L is for Lauren

After class critique and discussing a few of my previous logo ideas with friends I decided to abandon my original sketches. I wanted something that was personal. Something that I could explain and have the viewer say “Oh! Very clever!” So I decided to do some soul searching and figure out what I really like. Not just anything though. Something original, unique, something that would make a cool and authentic logo while still relating back to me.

So, after laying down and looking at the back of my eyelids I decided I should use my favorite animal to represent me: the octopus. I have always loved them and I think they’re the most magnificently intelligent and beautiful creatures of them all and I felt that having an octopus as my logo would represent me well. I wanted it to be different though, and still tie directly back to me even if someone was unaware of my love for these animals.

The next step, after deciding upon a general direction for my logo, was to start sketching, sketching, sketching. Finally, after my arm was getting sore from drawing/erasing so much, I settled upon the idea of having a tentacle in the shape of an “L.”


Photo Feb 13, 5 10 34 PM Photo Feb 13, 5 25 23 PM



Figuring out a general idea was great, but perfecting (as best as possible) the details of what I wanted took a great deal of time as well. But finally, after messing around with the general shape and size a million times, I was happy with my final sketch.


Photo Feb 13, 8 21 04 PM


This meant that the next step would be illustrator where I would upload my sketch and use it as a template to work off of to create my vector logo. After many hours of anchor points and handle adjusting I wound up with the following image as my finished logo and I was, and still am, extremely please by how it turned out as well as how close to my original idea it came.




I wanted my logo to look good while small, but also have some minute detail within it for when it became larger. So, to create this detail that wouldn’t hinder the design of the logo when small I created the different sized suction cups along the tentacle, with smaller lines within them to add depth and detail. I chose the blue color because not only is blue my favorite color but it represents the sea, wisdom, intelligence, faith, and truth; all of which I hold in high regard.

Overall, I really love this logo and after placing it on a stationary mock-up I love it even more!



Mobile Interaction Design

App Wireframes

In order to create my redesigned app, I had to first come up with the layout of what it would look like. To do this I had to create wireframes of each screen that showed a generalized idea of what the app will look like.

The wireframes had to have enough information on them to show what each screen would look like/accomplish while not having any specific colors, details, images, etc. They are really just a building block from which I can revise, reinvent, and further develop my ideas while testing them out in a realistic design.

I chose to keep my color palette the same as the one I used for my personas layouts. I felt that keeping the color scheme the same would aid in unifying the many different parts of this redesign process.

My wireframes are accompanied by notes and gesture icons to further help explain how the app will run. This allows the user to not only see how the app will look, but gives them an idea of how the app will work.


Mobile Interaction Design

My Personas UX Posters Redone!

After having critique in class for our Personas UX posters I gained some really great criticism. While my poster did indeed look like a personas ux poster, it was more a nice layout of large graphics than an informative poster. It lacked filling but had a nice outer layer of decorative icing.

So after brainstorming and researching more of what I could do to enhance my personas poster I went back to the drawing board and concocted some layout ideas. Having more information to fill the layout with was both a good and bad thing. It was good because it gave me more to work with and helped make my poster feel less empty. It was harder though because I still wanted to keep many of the things I had in my previous design and having loads of more things to work into the design made it complicated to keep what I wanted to keep.

In the end I am proud of my design and hope that it makes up for what was lacking last time around. ImageImage

Mobile Interaction Design

User Research Documentation

In order to get a better idea of how to start redesigning my app, I had to gather information about how others, besides myself, feel about the app in the first place. To do this I sat three people down separately and had them explore the app on their own while verbally narrating what they were doing and how they were feeling while I took notes. After this I interviewed them and asked them a few questions such as if they thought the app was useful, if they thought it was valuable to them, if they thought it was visually appealing, etc.

After gathering all of the data I designed a layout that would be able to inform me clearly of how they felt about the app and in what ways they think it should change. This step is important in the redesign process because while I might not like some aspects of the app, others may feel differently about it and I am attempting to redesign this app with the public in mind, not just me.