The first step in designing an app is to decide upon what kind of app you want to create. When faced with this decision it truly is difficult to pinpoint one idea when simply opening the app store shows you hundreds of app ideas already made. So, to start off my brainstorming adventure I took a look at my phone, as well as the phones of some friends, and looked at what kind of apps they had. What kind of tools they use on the daily to help simplify their lives. Then I decided to think of what problems or difficulties occur in the day to day lives of students and working adults. I was at a loss until the idea of group projects hit me. Group projects, to anyone who has ever been forced to partake in one, are the bane of college students existence. They are the most dreaded of projects and if faced with a choice between a 10 page paper and a group project, I’d have to start stretching out my hands because they’d be in for a long period of typing. When bringing this idea up to fellow students they all agreed that group projects are so difficult and that if there was an app to simplify things then it would be on their phones immediately. This gave me the encouragement to stick with my idea. When researching my group project app idea I found that there were already a handful of apps that would help. Originality is hard to come by but authenticity is just as important so I decided to take my ideas (that weren’t already included in an app) and some of the apps already created and morph them together to create an authentic, all purposeful, group project app. My app would be for group projects from grade school to the working world that everyone could use. It would have several different artboards to allow for several different projects to be worked on at one time, it would have a whiteboard with different tools to allow the users/group members to brainstorm visually and effectively with each other, it would have a chat window where the user could chat with their group, specific group members, or other people they are grouped with in separate projects. The app would also allow you to send and receive files and make video calls to aid in the communication between group members.
I wanted my resume to be simple and clean while still maintaining a fun and interesting persona. I wanted the viewer to be able to look at it and not be punched in the face with unnecessary graphs, charts, and graphics. Originally, all these things were on my mind, but I don’t think until my final draft did I really make my resume as simplistic yet aesthetically pleasing as possible.
My first draft went along with my first logo. A psychedelic effect applied to many different parts of my layout. I included an image of myself that I illustrated as well as a graph to help display my skills and what exactly I use them for. This layout, while interesting, is too busy and cluttered for a resume. The psychedelic effect, just as with the logo itself, confuses and annoys people. The image of me is, quite frankly, creepy placed in the center of my resume. And the graph isn’t interesting enough for me to keep it there. These feelings led me to my next version!
My second layout was much simpler and cleaner and easier on the eyes. Again though, I felt it was burdened with excess graphics. I had too much whitespace in the bottom right hand corner and I attempted to fill it up with something but the graphic looks odd and unnecessary on the page. I liked the graph I created but felt that it needed to be altered somehow in order to make it more clear to the viewer. I also felt that my work experience and my freelance experience should go under one section.
My third version got an entire makeover. I took away the grey background and gave some life to my resume. I kept things simple and organized, kept the graph because I thought it was clever, and brought my logo down to the bottom of the page. While I like the concept, I felt that the graph had to go. I knew that I liked it but I felt that it wasn’t necessary as a design element and overcomplicated a very simple thing. I also felt that I should elaborate more on my work experiences.
This is my final logo. I took away the graph, expanded my explanation of my time at my places of work, and I created a light and simple layout that allows the page to breathe. I think that this is the best design out of the rest that I have created and I thoroughly enjoy this design.
This is the one!
So, even though my last ideas weren’t what I wanted as my logo, the concept still stuck with me. My name is definitely the most representational thing about who I am. It was simply how I used my name that mattered.
I thought for a long time about how people always call me by my last name, “Locks.” It’s been happening for years and I’m actually really fond of it. As you can see in my earliest sketches of logo ideas I had many lock and keyhole sketches but decided to go with the octopus route instead. After brainstorming for cool lock or keyhole designs, I wrote a list of things I wanted my logo to be. The list consisted of a few things like clarity, simplicity, authenticity, and it had to be interesting and clever.
I was messing around with a lock graphic I had made when I realized that it doesn’t actually say “locks” it simply says “lock” if I have a lock as my logo; I would have to add an “S” to it for it to be correct. And thus, my first draft of my logo was born:
I love this. With all my heart. I think it is eye-catching, clever, simple, and memorable. I think it represents me well. I think it can be used anywhere. I think it’s perfect….except for the fact that it makes some peoples eyes go cross.
This sad realization led me to keeping the logo but simply altering the psychedelic effect:
I decided to use this green because I felt that it was bold and just enough between green and yellow-green to not be considered vomit colored while still being an uncommon color green. I think this design is much more simplistic to look at than the other one simply because of the lack of the effect. While I enjoy this logo, due to changes in my resume, I decided to change my logo to:
This logo, by itself, looks mildly childish but I honestly don’t hate that. It seems young, fun, clever, and excited. I am all (at least I hope I am) of these things and I feel proud to have this logo represent me. I think through my entire logo adventure of starting over and over again I really changed my logo for the better and I’m excited to use this design on my work.
To show a realistic run through of how my app will look, I created my comps and recorded myself using, and explaining, my app.
Well a new week a new idea for my personal logo! This time I went a whole new route. Forget the octopi and leave the ocean behind! This time I decided that what I really wanted was something that truly represented me. While octopodes do have some personality traits and I would like my logo to embody, I felt that it wasn’t a good representation of who I am. And after not coming up with any ideas after far too long of a time, it finally dawned on me that one thing that definitely represents me is my name!! I didn’t want it in to be just a typeface that could be downloaded by anyone, though, I wanted it to be hand rendered and created by me. I wanted it to be bold but not too bold and decorative while still modern. My sketches led me to this:
and then, when cleaned up a bit and redrawn with sharpie, this:
As you can see, I didn’t finish the sketch because midway through I stepped back and took a look at it and really felt nothing at all. It wasn’t exactly what I had in mind but because of that it felt unusable.
After this I kind of gave up on sketching for a bit and decided to take my mind to Illustrator and see what I could come up with! I still had the idea of using my name on my mind but instead of using my full name, I decided to use just my initials instead.
There’s not much to say about these logos except that I don’t love them. I really enjoy the style and I think it would look very cool on a piece of paper but like times before, it says nothing about me. I want my logo to be able to give the viewer a little taste of my personality and these are bland and contain no personalities at all. So, while they’re interesting graphics, I can’t use them as my logo.
In order to see how the app would run when a user is using it, I created a paper prototype of the app and recruited a non-graphic designer friend to help me test it out.
The trial consists of my friend going through the app as she would if it were really on her iphone. Throughout the trial I talk to her and explain what does what and why it does that. I answer any questions she may have and also listen to her critiques and comments.
Because I didn’t like my last two ideas for my logo design it was back to brainstorming for ideas! Like most of my grandest ideas though, this one came to me in the shower! I was wringing out my hair and then it hit me!!
I thought that having a tentacle wringing itself out with (what would be later added to the sketch) ink dripping down from it. Going directly back to my first logo idea of the tentacle “L,” I wanted to use the same kind of style with this logo, just a different concept. I enjoyed this idea because it combined my love of octopodes and my creativity into a clever and unique logo. The only downside? A tad creepy. While sketching it out I felt that it had major potential but once I got it into Illustrator, my opinion unfortunately changed.
While, again, I really enjoy this idea as an illustration, and will probably turn this into a true illustration when I find some free time, I didn’t think it worked as my personal logo. It’s not as obvious of an idea to some people as it is to me and having the message of my logo become lost on viewers is not acceptable. It also relates to me in no ways except for the fact that it is an octopus but the idea of having ink wrung out of it implies nothing about me as a designer. I don’t regret leaving this piece behind for this project but I think it would make a very interesting, and weird, illustration one day!